Housing bubble is now official, commence arse-covering (panic)!

housing bubble - everybody panic!

Well this is all getting very exciting isn’t it?! The hills are suddenly alive with the sound of housing bubble music. Never mind that a growing mosh-pit of ‘doomsaying’ international economic peak bodies, ratings agencies, investment houses, economists, researchers, entitled … Read more “Housing bubble is now official, commence arse-covering (panic)!”

Real Estate myths are being destroyed: “There’s never been a worse time to buy…”

Like all marketing exercises, real estate is primarily sold by exploiting our fears. In order to exploit our fears, marketers must first stoke fears. And the stoking of fear requires one or more invented problems, which we must be taught … Read more “Real Estate myths are being destroyed: “There’s never been a worse time to buy…””